Why website speed is Important to get Google AdSense Approval

Google AdSense is the main source of earning for most bloggers nowadays. There are many factors that affect the ranking of your blog or website. One of those factors is your website's site speed.

While Google AdSense is the income source for many bloggers and websites, it is also one of the dreams for beginner bloggers to get AdSense Approval. Getting AdSense approval is getting difficult day by day due to more and more restrictions imposed by Google, to get the approval and place their ads.

Website speed affects your visitors' experience as well as it affects your Google AdSense approval. Out of the numbers of factors, Google considers while approving websites to place ads, one of those factors is your website's speed.

How to check a Website's Speed?

If you are serious about getting Google AdSense approval, you should never neglect this factor; it plays a good role in getting your website approved. So, how you can check your website's speed? There are many tools available to check your website's speed. They are:

1. Google PageSpeed Insights

Google PageSpeed Insights is one of the best tools for your website's speed testing; it grades your website on a scale of 1 to 100. The higher the number ranked by this tool, the better optimized your site is.

Google PageSpeed Insights

Google PageSpeed Insights

If this tool indicates site speed as below average, there you need to make changes to your site. It also provides some suggestions; you should follow to improve your site's performance.

2. GTmatrix

GTmatrix is another great tool you can use to test out your website's speed. GTmatrix analyzes your website in detail as it checks both the Yslow matrix and the page speed. It assigns your website from F to A and reports are divided into five sections which include, PageSpeed, Yslow, video, waterfall breakdown, and history.



How you can increase your website's speed? (Methods & Tools)

As we have seen, loading time is one of the crucial factors if you want to get Google AdSense approval fast. But, how you can increase your website's speed? Here are some methods & tools you can use to improve your site's speed:

1. Optimization of the size of images

A lot of photos, images, graphics, and videos are very helpful to keep your visitors engaged but the negative impact is, it reduces your website's loading time and this may lead to an increase in bounce rate. So, you can increase your website's speed by optimizing the size of the images used.

You can optimize the size of images without losing its original quality. Here are some tools:

2. Reduce the number of plugins

Plugins are very useful because they add specific features suggested by third party websites. But the use of excessive plugins leads to the reduction in the website's speed. As time lapses, the number of plugins you are using keeps growing while many of them might not be used anymore. So, it is better to avoid the installation of those plugins that generate a lot of scripts and styles.

3. Use of Lazy loading images

With the use of lazy loading images technique, you can reduce your website's loading time. Lazy Loading images are the set of techniques in application development and web differ the loading of images on a page to a later point in time, it loads when the images are actually needed instead of loading them up front.

4. Reduce the number of HTML, JavaScript and CSS files from the site

If a website contains an excessive amount of HTML, JavaScript and CSS files, it leads to a large number of HTTP requests when users want to access a particular file. These HTTP requests are treated individually by the browser from which your website is visited and ultimately it slows down the website work. Hence, it is better to reduce the number of HTML, JavaScript and CSS files from your website.

There are various tools available through which you can reduce the size of web elements of HTML, JavaScript and CSS file:

5. Reduce the usage of web fonts

Use of web fonts is one of the important factors in website design. But, the usage of web fonts has negative effects on your site's webpage. Web fonts add more HTTPS requests to external sources, which leads to a reduction in website speed. Here are some ways through which you can reduce the size of web font traffic:

  • Choose only the needed font styles.
  • Use modern formats for modern browsers.
  • Include only those sets of character that are used on the site.

6. Transfer your website to a better host

Your website's speed also affected due to its host and the hosting service provider. It is better to choose a hosting service provider after checking their reviews and checking their customer support. Mainly, hosting is of three types:

  • 1. Shared hosting
  • 2. Virtual Private Servers (VPS) hosting
  • 3. Dedicated server

Among these three types, one of the popular and cheapest ways to get web hosting for your site is Shared hosting. In shared hosting, you share your CPU, RAM and disk space with other websites that use the same server. This is the reason why shared hosting is not as effective as VPS hosting or dedicated server. The use of shared hosting is best for beginners that want to learn about hosting practically.


One of the reasons why Google AdSense is not giving approval to your site to show Ads could be because of your website speed. When you apply for AdSense, it considers different criteria such as the age of the website, backlinks to the site, outbound links, website page speed, and many other factors.

If you will use the above-mentioned methods and tools, it can help your site in increasing site's speed and you can get Google AdSense approval easily. The use of above-given tools can also reduce your website's bounce rate.